A+ BBB rated and BBB AccreditedGoogle PartnerSince 2013 in business40+ countries servedResults-based pricing
You do not have to like the BBB to win on it. Every month your customers search your business name plus "bbb reviews" before they buy. We audit your profile against the rating elements the BBB publishes, answer and resolve complaints the way the process rewards, challenge reviews and complaints that break BBB's rules, and build the plan that moves your letter.
Semrush estimates that people run more than 250,000 searches a month in the United States for a company name plus "bbb reviews" or "bbb complaints." That is buyers checking a business right before they pick up the phone. Whatever your letter says is the first thing they see, and they rarely call to ask about it.
Your BBB profile ranks for your own name, and the grade sits right in the search result. A C or an F starts the sales conversation for you, badly.
Commercial partners and vendor managers use the BBB as a quick screen. A low grade can end a deal without anyone telling you why.
Ask an AI assistant whether a business is trustworthy and BBB data is often part of the answer. Your grade travels into places you cannot see.
How the grade is built →Search volume source: Semrush US keyword data, November 2026, across 14,364 company lookup queries containing "bbb."
A BBB rating is a letter from A+ to F that the BBB assigns from its file on your business, scored on a 100-point scale. The BBB publishes the elements it scores and the points each one can move. Customer reviews are not part of the grade. Complaints, how you answer them, and a handful of profile items are.
More recent complaints relative to business size cost more than old ones.
The single largest published range. Silence is the most expensive thing on a BBB file.
A response without a good faith effort to fix the problem still costs points.
Answering late is better than never, and answering on time is better still.
When BBB flags a pattern, it expects the underlying cause to be fixed.
Newer businesses start with fewer points here. Time fixes it.
Some business models BBB considers high risk carry a deduction.
Missing basics like ownership, address or contact information.
Agreeing to a settlement and not following through is heavily penalized.
A required license that is missing, lapsed or not on file.
Claims BBB finds misleading after review.
Using BBB marks or seals without permission.
Point ranges as published by the BBB in its overview of BBB ratings. Descriptions are our plain-English summary.
The two widest positive ranges are unanswered complaints at 40 to 0 and unresolved complaints at 30 to 0. That is why so many low grades trace back to complaints that were never answered, not to a business that treats people badly. It is also why a rating can usually be improved. Read the full breakdown.
A specialist checks your file against every published element and tells you what is costing you points, in priority order.
Get the audit →RatingA written plan and the execution behind it, ordered by the largest published deductions on your file.
How it works →ComplaintsResponses written inside the window, resolution outreach, and mediation handled the way the process rewards.
See the service →RemovalThe BBB publishes complaint types it will not handle. When yours qualifies, we build the case and file the challenge.
What qualifies →RemovalReviews from non-customers, compensated reviewers or anonymous accounts break BBB's own rules. We document it and dispute it.
What qualifies →ProfileMissing licenses, transparency gaps, advertising notes and pattern alerts all carry published deductions. We clear them.
Profile management →AccreditationAccreditation does not buy a grade. We tell you honestly whether it is worth it for your business, and get you ready if it is.
Is it worth it →The BBB states that accreditation is voluntary and separate from the rating, and the FTC's 2024 rule bans fake and incentivized reviews and review suppression through intimidation. We work inside both, every time.
We read your complaint file, closing statuses, reviews, alerts, licensing and profile details, and score each against the elements the BBB publishes.
You get the plan in writing: what is costing points, what can change, what cannot, and the agreed result we are working toward, such as moving from a B+ to an A.
Complaint responses and resolution outreach, challenges to content that breaks BBB policy, licensing and profile corrections, and mediation follow-through.
We watch the profile, answer new complaints inside the window, and report until the agreed result is live. You pay when it is.
Before any work starts, we agree in writing on the result: a specific grade change, a complaint removed, or a review taken down. You pay when that result is delivered. No retainers for hope, and no invoices for effort that went nowhere.
| Business Rating Fix | Doing it yourself | Paying for accreditation and hoping | Review removal mills | |
|---|---|---|---|---|
| Method | Works the published rating elements | Trial and error | Dues do not change the grade, per the BBB | Often unclear or undisclosed |
| Honest about genuine complaints | Yes, in writing | Depends | Not addressed | Rarely |
| Inside BBB policy and FTC rules | Always | Usually | Yes | Not always |
| Response window handling | Tracked for every complaint | Easy to miss | Not included | Not included |
| Pricing model | Results-based | Your time | Annual dues | Often upfront |
| Experience | Reputation Resolutions team, in business since 2013 | None required | None required | Varies |
The 100-point scale, the published elements and what moves your letter.
Read more →The window, the tone and the structure that earns a better closing status.
Read more →Copy and adapt proven response structures for the most common complaint types.
Read more →What the BBB's own rules allow, and what to do when they do not.
Read more →The honest answer to the most common question owners ask about the BBB.
Read more →What you get, what you do not, and how to decide on the numbers.
Read more →No, and nobody honestly can. The BBB assigns every rating from its own file using its published standards. What we do is agree with you in writing on a specific result, work every element the BBB scores, and you pay only when that result is delivered.
After the free audit we agree in writing on the result, for example moving your grade from a B+ to an A, or removing a specific complaint that breaks BBB rules. You pay when that result is live on your BBB profile. If it does not happen, you do not pay for it.
The BBB says a submitted complaint cannot be deleted by the consumer and stays on the profile for three years. But the BBB also publishes complaint types it does not handle, and complaints can be withdrawn after a real resolution. See what qualifies.
No. The BBB states that customer reviews are not used in the letter-grade calculation. Complaints and how you handle them are, along with a few profile items like licensing and time in business.
No. The BBB says accreditation is voluntary and separate from the rating, and that dues do not buy a rating or remove a complaint. Accreditation actually requires at least a B rating to qualify.
The BBB displays complaints for three years from the filing date. What changes is how each one is closed. An answered and resolved complaint costs far less than one that was never answered.
NR means the BBB has not rated the business, usually because there is not enough information yet or the file is being reviewed or updated. The BBB says NR is not a negative grade.
It depends on what is open on your file. Complaints generally close about 30 days after filing, so a properly handled complaint can change its status within weeks. We give you a realistic timeline after the audit, never a promise.
No. Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with or endorsed by the BBB or IABBB. Reputation Resolutions itself is BBB Accredited with an A+ rating.
A complaint asks the BBB to help resolve a dispute and affects your grade. A review is a customer's star rating and comment, and the BBB says reviews do not affect the grade, though buyers still read them.
Often, yes. The BBB requires a real marketplace relationship between the complainant and the business. When there was none, that is a strong basis for a challenge. How disputes work.
Yes. Each location can carry its own BBB profile and rating, and accreditation requires at least a B at every company-owned location. We audit and manage them together.
A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.
Prefer to talk now? 855-239-5322
A BBB rating specialist will review your profile and call you. If a complaint response deadline is close, call now:
Call 855-239-5322