A BBB profile is not something you fix once. A new complaint can arrive any week, and the response clock starts at filing. We watch your profile, answer inside the window, report on your rating, and cover every location. You do not have to like the BBB to keep it from surprising you.







BBB profile management is ongoing monitoring of your BBB file, timely responses to new complaints, and upkeep of the profile items the BBB scores.
The BBB forwards a new complaint within two business days and asks for a response within 10 to 15 calendar days of filing. If nobody is watching, that window can close without you knowing. An unanswered complaint sits in the widest published range on the scale, 40 to 0.
Management is how you make sure that does not happen. It covers what to watch, who responds and how quickly, and what the profile should show.
We monitor every item on your profile that the BBB scores, plus the reviews and accreditation status that buyers read.
| What we watch | Why it matters | What the BBB publishes |
|---|---|---|
| New complaints | The response clock starts at filing | Respond within 10 to 15 calendar days |
| Closing statuses | Resolved reads better than Answered, and far better than Unanswered | Unanswered 40 to 0, unresolved 30 to 0 |
| Complaint patterns and alerts | A pattern can cost points and appears on the profile | 0 to -31 |
| Licensing information | Missing licenses carry a deduction | 0 to -41 |
| Advertising review notes | Each incident can deduct points | 0 to -41 per incident |
| Mediation and arbitration commitments | Failing to honor one is a published element | 0 to -41 |
| Customer reviews | Not part of the grade, but buyers read them | Not used in the letter grade |
| Accreditation status | Voluntary and separate from the rating | Requires at least a B |
To see the full published scale, read how BBB ratings work.
Multi-location businesses need coverage at every location, because accreditation requires at least a B rating at every company-owned location and at headquarters.
Each location can carry its own profile. One weak profile can put accreditation at risk for the whole brand, and one unanswered complaint can sit unseen at a site the head office rarely checks.
We list every BBB profile tied to your brand, including old addresses and duplicates, and note each location's rating.
We check each profile against the published elements, so you see which locations carry the weight.
Every complaint gets the same factual, courteous process, whichever location it lands on, so the brand is consistent.
You get a single monthly report showing each location's rating and what changed.
Local BBBs are independently incorporated. The rating methodology is published nationally, but accreditation decisions, fees and dispute programs are local. We work with the local BBB that covers each location.
Accreditation readiness means fixing the items that block the B minimum and checking the eight BBB standards before you apply.
The BBB says accreditation is voluntary and separate from the rating. It requires at least a B rating at all company-owned locations and headquarters, at least six months actively selling, a fee set by your local BBB and ongoing compliance.
The eight standards are: build trust, advertise honestly, tell the truth, be transparent, honor promises, be responsive, safeguard privacy and embody integrity. Dues do not buy a rating and do not remove a complaint.
Not sure it is worth it? Read whether BBB accreditation is worth it and what not accredited means.
A specialist checks your file against every published element and calls with findings. Request the free BBB rating audit.
We agree who gets alerted, who approves responses and how fast we turn them around.
New complaints get a factual response inside the window and resolution outreach where it makes sense. See our complaint resolution service.
You get a monthly rating report covering complaints, statuses, alerts and changes by location.
Monitoring supports a rating improvement plan, and the two often go together. Learn about BBB rating improvement. Reputation Resolutions, our parent company, also explains its done-for-you process on its BBB review page.
All of our work is results-based. Before work starts, we agree in writing on the result, such as moving a grade from a B+ to an A, removing a specific complaint or removing a specific review. You pay when that result is delivered.
The audit comes first. It is free and carries no obligation.
Start with the free audit. We show you what is on your file today and what to watch. No obligation.
It is ongoing monitoring of your BBB file, timely complaint responses, resolution outreach and upkeep of items the BBB scores, such as licensing and profile details.
Because the response clock starts when a complaint is filed. The BBB asks for a response within 10 to 15 calendar days, and unanswered complaints carry the widest published range on the scale.
Yes. We inventory every profile tied to your brand, audit them side by side, apply one response standard and send one monthly report. Accreditation requires at least a B at every company-owned location.
No. The BBB says accreditation is voluntary and separate from the rating. We manage accredited and non-accredited profiles.
We fix the items that block the B minimum, check your practices against the BBB's eight standards and, if you decide to apply, support the application. Your local BBB makes the decision and sets the fee.
No. The BBB says dues do not buy a rating and do not remove a complaint. The rating is based on your complaint history and interactions with customers.
No. The BBB states that customer reviews are not used in the letter-grade calculation. We still monitor them because buyers read them.
A plain-English summary of new complaints, closing statuses, alerts and changes, by location. We never report invented scores. Everything comes from your BBB profile.
Our work is results-based. Before we start, we agree in writing on the result, and you pay when it is delivered. The audit is free and carries no obligation.
No. Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by or licensed by the BBB. Reputation Resolutions itself is BBB Accredited with an A+ rating.
A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.
Prefer to talk now? 855-239-5322
A BBB rating specialist will review your profile and call you. If a complaint response deadline is close, call now:
Call 855-239-5322