BBB profile monitoring and management

BBB Profile Monitoring and Management for Busy Operators.

A BBB profile is not something you fix once. A new complaint can arrive any week, and the response clock starts at filing. We watch your profile, answer inside the window, report on your rating, and cover every location. You do not have to like the BBB to keep it from surprising you.

Free audit. No obligation. Results-based: you pay only when the result is delivered.
BBBACCREDITEDBUSINESSA+ratingReputation ResolutionsBBB Accredited, A+ ratedSince 2013Google Partner
The BBB's published grade scale100-point scale
A+97 to 100
A94 to 96.99
A-90 to 93.99
B+87 to 89.99
B84 to 86.99
B-80 to 83.99
C70 to 79.99
D60 to 69.99
F0 to 59.99
C and D rows combine the plus and minus bands. Source: bbb.org overview of BBB ratings.
A+ BBB rated and BBB AccreditedGoogle PartnerSince 2013 in business40+ countries servedResults-based pricing
Reputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry awardReputation Resolutions industry award
The short answer

What Does BBB Profile Management Include?

BBB profile management is ongoing monitoring of your BBB file, timely responses to new complaints, and upkeep of the profile items the BBB scores.

The BBB forwards a new complaint within two business days and asks for a response within 10 to 15 calendar days of filing. If nobody is watching, that window can close without you knowing. An unanswered complaint sits in the widest published range on the scale, 40 to 0.

Management is how you make sure that does not happen. It covers what to watch, who responds and how quickly, and what the profile should show.

What we watch

What We Monitor on Your BBB Profile

We monitor every item on your profile that the BBB scores, plus the reviews and accreditation status that buyers read.

What we watchWhy it mattersWhat the BBB publishes
New complaintsThe response clock starts at filingRespond within 10 to 15 calendar days
Closing statusesResolved reads better than Answered, and far better than UnansweredUnanswered 40 to 0, unresolved 30 to 0
Complaint patterns and alertsA pattern can cost points and appears on the profile0 to -31
Licensing informationMissing licenses carry a deduction0 to -41
Advertising review notesEach incident can deduct points0 to -41 per incident
Mediation and arbitration commitmentsFailing to honor one is a published element0 to -41
Customer reviewsNot part of the grade, but buyers read themNot used in the letter grade
Accreditation statusVoluntary and separate from the ratingRequires at least a B

To see the full published scale, read how BBB ratings work.

Every location

Managing the BBB Profile for Multiple Locations

Multi-location businesses need coverage at every location, because accreditation requires at least a B rating at every company-owned location and at headquarters.

Each location can carry its own profile. One weak profile can put accreditation at risk for the whole brand, and one unanswered complaint can sit unseen at a site the head office rarely checks.

Inventory every profile

We list every BBB profile tied to your brand, including old addresses and duplicates, and note each location's rating.

Audit them side by side

We check each profile against the published elements, so you see which locations carry the weight.

One response standard

Every complaint gets the same factual, courteous process, whichever location it lands on, so the brand is consistent.

One report

You get a single monthly report showing each location's rating and what changed.

Local BBBs are independently incorporated. The rating methodology is published nationally, but accreditation decisions, fees and dispute programs are local. We work with the local BBB that covers each location.

Accreditation readiness

Accreditation Readiness: Fix What Blocks the Application

Accreditation readiness means fixing the items that block the B minimum and checking the eight BBB standards before you apply.

The BBB says accreditation is voluntary and separate from the rating. It requires at least a B rating at all company-owned locations and headquarters, at least six months actively selling, a fee set by your local BBB and ongoing compliance.

The eight standards are: build trust, advertise honestly, tell the truth, be transparent, honor promises, be responsive, safeguard privacy and embody integrity. Dues do not buy a rating and do not remove a complaint.

What readiness work covers

  • Bringing each location to the B minimum where possible
  • Clearing items that block an application
  • Checking your practices against the eight standards
  • An honest view on whether accreditation fits your business

What it does not do

  • Guarantee the BBB accepts the application
  • Buy a rating
  • Remove a genuine complaint
  • Set the fee, which your local BBB decides

Not sure it is worth it? Read whether BBB accreditation is worth it and what not accredited means.

How it works

How Our BBB Profile Management Works

Free audit

A specialist checks your file against every published element and calls with findings. Request the free BBB rating audit.

Set up monitoring and response ownership

We agree who gets alerted, who approves responses and how fast we turn them around.

Respond and resolve

New complaints get a factual response inside the window and resolution outreach where it makes sense. See our complaint resolution service.

Report monthly

You get a monthly rating report covering complaints, statuses, alerts and changes by location.

Monitoring supports a rating improvement plan, and the two often go together. Learn about BBB rating improvement. Reputation Resolutions, our parent company, also explains its done-for-you process on its BBB review page.

Pricing

Results-Based Work, Agreed in Writing

All of our work is results-based. Before work starts, we agree in writing on the result, such as moving a grade from a B+ to an A, removing a specific complaint or removing a specific review. You pay when that result is delivered.

The audit comes first. It is free and carries no obligation.

Want someone watching your BBB profile?

Start with the free audit. We show you what is on your file today and what to watch. No obligation.

Free audit. No obligation. Results-based: you pay only when the result is delivered.
Reputation Resolutions clients

What BBB Clients Say About Working With Our Team

★★★★★
“A 31-month-old BBB complaint was the second result for my company name. I had chalked up a slow year to pricing. The consultation took twenty minutes and the problem was suddenly obvious. Five months later the complaint was on page two and I had my pipeline back.”D.R.HVAC Company Owner, Southwest
★★★★★
“I had tried two other ORM firms before Reputation Resolutions. Both took retainers and produced nothing. The team here did a full audit of what had been built and explained why it had not worked. Six months in, the BBB page was off page one.”K.B.Financial Services Firm, Northeast
★★★★★
“A competitor filed a fake complaint as a fake customer. I had the transaction records proving no relationship. Reputation Resolutions built the dispute package and the complaint was removed by the BBB in under sixty days.”J.H.Home Services Contractor
★★★★★
“The honesty was the thing. They told me direct removal was not going to happen on my case and explained exactly why. Then they gave me a realistic displacement timeline. Eight months later the complaint was page three and my new business calls were up.”M.C.Legal Services, Midwest
★★★★★
“The AI search issue they flagged was the part nobody else caught. Our complaint had been pushed off page one of Google but Google AI Overviews was still summarizing it at the top. They built the secondary content strategy to address that specifically.”T.W.Healthcare Practice Administrator
★★★★★
“I had a cluster of complaints from a rough year and an F rating. They did not promise the moon. They laid out what was realistically achievable, removed two of the eight complaints through the dispute process, and built the displacement campaign around the rest. My grade came back to a B within nine months.”R.E.Moving and Logistics Company
FAQ

Questions Business Owners Ask

It is ongoing monitoring of your BBB file, timely complaint responses, resolution outreach and upkeep of items the BBB scores, such as licensing and profile details.

Because the response clock starts when a complaint is filed. The BBB asks for a response within 10 to 15 calendar days, and unanswered complaints carry the widest published range on the scale.

Yes. We inventory every profile tied to your brand, audit them side by side, apply one response standard and send one monthly report. Accreditation requires at least a B at every company-owned location.

No. The BBB says accreditation is voluntary and separate from the rating. We manage accredited and non-accredited profiles.

We fix the items that block the B minimum, check your practices against the BBB's eight standards and, if you decide to apply, support the application. Your local BBB makes the decision and sets the fee.

No. The BBB says dues do not buy a rating and do not remove a complaint. The rating is based on your complaint history and interactions with customers.

No. The BBB states that customer reviews are not used in the letter-grade calculation. We still monitor them because buyers read them.

A plain-English summary of new complaints, closing statuses, alerts and changes, by location. We never report invented scores. Everything comes from your BBB profile.

Our work is results-based. Before we start, we agree in writing on the result, and you pay when it is delivered. The audit is free and carries no obligation.

No. Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by or licensed by the BBB. Reputation Resolutions itself is BBB Accredited with an A+ rating.

Free BBB Rating Audit

Get Your Free BBB Profile Audit

A BBB rating specialist reviews your profile against every rating element the BBB publishes, then calls you with what is costing you points and the order to fix it in.

  • Every open, unanswered and unresolved complaint checked
  • Reviews screened against BBB's own publishing rules
  • Profile, licensing and transparency gaps flagged
  • Results-based: you pay nothing until the result is delivered

Prefer to talk now? 855-239-5322

Step 1 of 3

What is your current BBB rating?

Step 2 of 3

What is going on? Pick all that apply.

Step 3 of 3

Where should we send your audit?

Free and confidential. No obligation. We never post anything on your behalf without your approval.

A+BBB rated, BBB Accredited2013in business since$0until resultsFreerating audit
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