Editorial Standards
Every page on Business Rating Fix is written from primary sources, reviewed by a named person, dated, and corrected in the open. This page explains how we research, how we update, what we will never publish, and the fact that we are not the BBB.
Fact-checked against bbb.org · Updated November 2026
How we research
Every factual claim about how the Better Business Bureau rates, accredits, handles complaints or publishes reviews traces to a page on bbb.org. Every claim about review rules traces to the Federal Trade Commission at ftc.gov. We read the source page, we quote or closely paraphrase it, and we link to it in the Sources box at the bottom of the page.
- Primary sources first. bbb.org for BBB policy, the rating scale, the published rating elements and point ranges, the complaint process and the review process. ftc.gov for the 2024 rule on fake reviews and testimonials.
- Secondary sources are labeled. When a figure comes from a third party, such as Semrush search volume data, we name the source and the date next to the figure.
- Our own observations are labeled too. When we describe something from our work since 2013, we say so, and we keep it general. We do not turn client situations into statistics.
- Plain-English summaries are marked as ours. Where we restate a BBB rule in simpler words, we note that the description is our summary and link to the original.
What we never publish
- Invented statistics, success rates, client counts, average timelines or removal counts. If a number is on this site, it has a source you can check.
- Promised outcomes. The BBB assigns every rating from its own file. No one can promise a grade, a removal or a timeline, and we do not.
- Claims about how the BBB weights any element beyond the point ranges it publishes. The BBB does not publish its internal formula, so neither do we.
- Testimonials we cannot stand behind. The client quotes on this site are the ones Reputation Resolutions publishes on its own site, reproduced with the same initials and descriptions.
- Advice that breaks BBB policy or the FTC rule: fake reviews, incentivized reviews, pressure on reviewers, or claims of affiliation with the BBB.
Who reviews our pages
Every page carries a byline naming the reviewer and the month it was last reviewed. Pages are reviewed by Anthony Will, Founder and CEO of Reputation Resolutions, who has worked in online reputation management since 2013. Reputation Resolutions is BBB Accredited with an A+ rating and is a Google Partner. Business Rating Fix is its Better Business Bureau rating division.
The reviewer checks that each claim matches its cited source, that the page pairs what can be done with what cannot, and that no sentence promises an outcome. Meet the team.
How we update
The BBB changes its published pages from time to time. We re-check the bbb.org pages we cite on a recurring schedule and whenever a reader or client tells us something has changed. When a source changes, we update the page, and the Updated date in the byline changes with it.
The trust line you see across the site, Fact-checked against bbb.org with an Updated month, is generated by our build from the date of the last review. It is not a decoration. It changes only when a review has actually happened.
Corrections
If you find an error, tell us. Email info@reputationresolutions.com or call 855-239-5322 and name the page and the sentence. We check the claim against the source, fix it if it is wrong, and note the change in the page's Updated date. We do not quietly rewrite history: a correction that changes the meaning of a page is noted on the page.
If you work for a local BBB or IABBB and believe we have described a policy incorrectly, we want to hear it. We will correct the page and cite the page you point us to.
We are not the BBB
Business Rating Fix is an independent service operated by Reputation Resolutions. We are not affiliated with, endorsed by, or licensed by the International Association of Better Business Bureaus or any local Better Business Bureau. BBB and Better Business Bureau are registered trademarks of IABBB. We do not represent the BBB and cannot change a rating ourselves. Ratings are assigned by the BBB based on its published standards.
The A+ rating and BBB Accredited references on this site describe Reputation Resolutions, our parent company. They describe nothing about any client's outcome.
Sources we rely on
- BBB: Overview of BBB Ratings
- BBB: Frequently Asked Questions
- BBB: Complaint process
- BBB: Customer review process
- BBB: Dispute handling and resolution
- BBB: Accreditation standards
- FTC: Final rule banning fake reviews and testimonials, August 2024
Anthony Will
Founder and CEO, Reputation Resolutions
Anthony Will founded Reputation Resolutions and has worked in online reputation management since 2013. Reputation Resolutions is BBB Accredited with an A+ rating and is a Google Partner. Business Rating Fix is its Better Business Bureau rating division.
- In online reputation management since 2013
- Reputation Resolutions: BBB Accredited, A+ rated
- Google Partner
Full profile Meet the team Our editorial standards
Fact-checked against bbb.org · Updated November 2026